So many artists and community arts promoters think all you have to do is put up a display in a gallery, or line the street with booths for art vendors, and they will come.
They may come – mainly to get out of the house for the afternoon, or people watch.
But do they really understand what is the art they’re looking at?
Or more critically – will they buy?
You wouldn’t buy a car, or even a small appliance, without understanding what it’s for, or how it works, would you?
Well, why would anybody buy a significantly priced piece of art without the artist’s account of why they created it?
We help individual artists and art communities place – and ultimately – sell their art. There’s a word for that. It’s “creative placemaking”.
Creative placemaking involves more than positioning art in the right location. You can open a great restaurant in the right spot, but if customers aren’t familiar with what’s on the menu, or don’t like the environment, they won’t come back.
So educating your art customer or arts supporter is absolutely crucial.
We have experience doing that. A few of our team members, for instance, were instrumental in helping the National Consortium for Creative Placemakers, the National Endowment for the Arts, and ArtPlace America put on the highly successful Rocky Mountain/Southwest Creative Placemaking Leadership Summit at the University of Denver in April 2017.
We work with artists, artist communities, and local governments to make your arts “placement” strategy effective and sustainable.
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